FMCG
Kreativní koncept a aktivace nového produktu
Nový nápoj Pribináček Sportík Bifido se stal bleskově dvojkou na trhu.
We will enhance your brand with strong elements and create creative content leveraging channel synergy. We will engage influencers to maximize the impact of your campaigns.
Through brand design, we enhance or redesign your brand’s distinctive assets to fully realize its potential. Building on strategic foundations, we create a creative concept and leverage the strengths of various communication channels through integrated communication—maximizing their individual power and synergy. We develop creative content that educates and entertains your customers. By engaging relevant influencers, we amplify the impact of your campaigns to achieve the best possible results.
We don’t bring creative ideas disconnected from context but rather concepts that work cohesively for your brand.
In our approach, integration isn’t just about consistency—it’s about leveraging the unique strengths of various communication channels and their synergies.
Our creative solutions are designed to build your brand while fulfilling your business objectives, ensuring that every element contributes to measurable success.
Should you be on every platform, or just select ones? What kind of content should you create, and which metrics should you focus on?Our team of social media specialists not only answers these questions but also takes over the complete strategy and management of your profiles. This includes:
Setting up publishing plans.
Creating engaging content.
Providing paid promotion for posts.
Delivering proactive community management.
Evaluating performance using analytics tools and implementing subsequent optimizations.
We ensure your social media presence is effective, streamlined, and fully aligned with your brand’s objectives.
Based on the strategy, we evaluate your brand’s distinctive assets and propose new elements or adjustments to existing ones to ensure they fulfill your long-term potential.
These assets contribute to differentiating your brand from competitors, enhancing recognition, and increasing the memorability of your communication. Ultimately, this boosts the effectiveness of your marketing campaigns.
It’s not just about logos or visual identity—it extends to elements like brand tone, use of sounds or melodies, mascots, or other brand “spokespeople.” These cohesive elements work together to strengthen your brand's presence and impact.
A single campaign is often not enough. It’s frequently necessary to explain complex issues and educate potential customers to help them make informed decisions.
We believe that every industry has unique and engaging perspectives to offer, and we know how to deliver these to your target audience effectively. Whether through text, infographics, animations, or videos, we identify the most effective formats for your message and bring them to life in practice.
Our approach ensures your content is both informative and impactful, empowering your audience while driving results for your brand.
We help your brand gain influence over target audiences that are often harder to reach through traditional marketing channels.
We identify suitable influencers, negotiate partnerships, and oversee content creation to ensure your brand remains protected from reputational risks.
At the same time, we establish a mechanism to measure the impact on your marketing outcomes—from increased awareness and consideration to conversions, using strategies like affiliate marketing where applicable.
Our approach ensures your influencer collaborations are both effective and aligned with your brand’s values and objectives.
"Everything met in this project - free creativity, teamwork, joy and meaningfulness of our work together. Thank you for this wonderful opportunity to be there. We have been working with Marketup for about 8 years. It's not easy to target B2B business and I really appreciate the agency's tailored approach - flexible, friendly and efficient collaboration."
Marketing Specialist, ABB
"I was greatly surprised by how effectively the campaign from Marketup worked for the opening of our largest Kitchen and Interior Studio XXXLutz in Galerie Butovice. It delivered exceptional business results, not only in the studio itself at Galerie Butovice, where kitchen sales exceeded our expectations by more than threefold. The campaign's impact was also evident in other XXXLutz stores across the Czech Republic, where kitchen sales increased by up to 25% year-over-year in the following months."
CEO XXXLutz Česko a Slovensko
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